Rebuy Is Off the Shopify App Store: What Happened and What to Do
A few clients have messaged me the same question this month: “Is Rebuy gone? Do we need to rip it out?”
Short answer: Rebuy’s Shopify App Store listing is down, but stores that already have Rebuy installed are still running it. The biggest risk right now isn’t the delisting itself. It’s a panicked uninstall you can’t undo.
Here’s what’s actually known, what isn’t, and what I’m telling merchants to do.
What happened
If you open Rebuy’s App Store page today, you’ll see this:
“This app is not currently available on the Shopify App Store. If you have support questions, contact Rebuy directly.”
App Store trackers date the removal to 18 October 2026. It isn’t the first time: the listing showed the same notice in mid-September 2026 and was back within about a week.
The timing matters. Rebuy went down in the same week Shopify removed hundreds of apps. Independent trackers counted roughly 470+ delistings between 14 and 22 October, and more after that. That came right after a separate security incident in which three apps (Hulk Product Options, Selleasy and Swym Wishlist Plus) were confirmed by their developers to have been abused to send shoppers to fake checkout pages.
Why it happened (the honest version)
Neither Rebuy nor Shopify has publicly said why Rebuy’s listing was removed. I looked for a statement on Rebuy’s site, help center and status page, and in Shopify’s public notices, and couldn’t find one.
What we do know:
- Shopify’s general position. A Shopify spokesperson told iTnews on 17 October that apps must meet its security and privacy standards, that “when an app falls short, we act,” and that this can include “delisting an app to protect merchant security.” In those cases Shopify asks the developer to contact affected merchants directly.
- Nothing public links Rebuy to the checkout attacks. The confirmed apps were different ones.
- Delistings happen for lots of reasons. Security enforcement, policy or technical requirements, outdated APIs, or the developer pulling the listing themselves. The App Store shows the same notice in every case, so the banner alone doesn’t tell you which.
So if someone tells you exactly why Rebuy was pulled, ask for their source. Right now, nobody outside Rebuy and Shopify has one.
Is Rebuy actually “disconnected” from your store?
For most stores, no. A delisting removes the App Store listing. It doesn’t uninstall the app from stores that already have it. Rebuy’s status page shows its services (Smart Cart, widgets, post-purchase offers, Smart Search and the rest) as operational at the time of writing.
What the delisting does change:
| Situation | What happens |
|---|---|
| Rebuy is installed and you keep it | It keeps running |
| You uninstall Rebuy | You can’t reinstall it from the App Store while the listing is down |
| You’re setting up a new store | You can’t install it |
If your Rebuy cart or widgets have actually stopped showing, that’s a separate problem worth checking. See the script tag section below.
What to do now
1. Don’t uninstall in a panic
This is the big one. If Rebuy’s Smart Cart replaced your theme’s cart drawer, uninstalling can leave you with no working cart at all, and you won’t be able to put Rebuy back. Make any decision calmly, with a plan.
2. Test your cart and checkout like a shopper
Given what happened with other apps in October, do this on any store, Rebuy or not:
- Open a private window on desktop and on mobile
- Add a product, open the cart, accept an upsell offer
- Click checkout and confirm you land on your real Shopify checkout on your own domain
- Place a test order if you can
3. Ask Rebuy directly
The listing itself tells you to contact Rebuy. Ask them in writing what the delisting means for your account, billing and support, and whether a relisting is expected. Their support is at [email protected] or chat in the dashboard.
4. Turn on the Rebuy Connector before March 2027
This is the part most people are missing, and it’s unrelated to the delisting. Shopify is retiring script tags, the old way apps load code onto a storefront. According to Rebuy’s help center:
- 1 October 2026: apps can no longer add new script tags. Existing ones keep working.
- 1 March 2027: Shopify stops running script tags. Rebuy stops working on your storefront unless its app embed is on.
To fix it:
- In Shopify, go to Online Store > Themes > Customize > App embeds and turn on Rebuy Connector, then save.
- In the Rebuy dashboard, go to Settings > App Settings and turn on Enable Rebuy JS via Rebuy Connector (previously called “Install Rebuy Script Tag” / “Disable Rebuy JS”).
- Check it worked: the “Keep Rebuy running on your store” card disappears from your Rebuy dashboard, and
rebuy.jsshows near the top of your storefront’s page source.
Don’t turn either setting off afterwards. Rebuy says that stops the Connector from loading.
5. Tighten access while you’re in there
Turn on two-step authentication for every staff and collaborator account, and for your Rebuy login. In Settings > Apps, remove anything you don’t use. Fewer apps means fewer places for something to go wrong.
6. Know your fallback
Write down what Rebuy does on your store: cart, recommendations, bundles, post-purchase, search. Note your current average order value and upsell revenue. If you ever do need to switch, you’ll know what to replace and whether the replacement is earning its keep. Shopify’s own Search & Discovery app covers basic recommendations and search for free.
What not to do
- Don’t uninstall Rebuy just because of the App Store banner
- Don’t assume the app was hacked. There’s no public evidence of that
- Don’t wait until February 2027 to switch to the Rebuy Connector
FAQ
Was Rebuy removed from the Shopify App Store?
Its listing has shown “not currently available” since around 18 October 2026. No reason has been published.
Will Rebuy stop working on my store?
Not because of the delisting. It keeps running for stores that have it installed. It will stop on 1 March 2027 if you haven’t turned on the Rebuy Connector app embed.
Was Rebuy part of the October Shopify checkout attacks?
Nothing public links it to them. The developers who confirmed attacks were behind Hulk Product Options, Selleasy and Swym Wishlist Plus.
Can I reinstall Rebuy if I remove it?
Not while the listing is down. That’s the main reason not to uninstall it.
Will Rebuy come back to the App Store?
Unknown. It returned within about a week after the September removal, but that’s no promise this time.
Need a hand?
If you want someone to check your store’s apps, test the checkout, and get the Rebuy Connector set up properly, or plan a move off Rebuy without breaking your cart, get in touch or see my services.
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